So I've found myself in a bit of a dilemma with a recent special report. Our sports anchor landed an impressive interview with Tony George (owner of the Indy Motor Speedway), Herb Simon (co-owner of the Pacers) and Jim Irsay (owner of the Colts). All three men sat down for one interview together. Truly a moment in Indiana sports history. We wanted to start generating buzz early in October so I put together a POP of sorts reminding viewers of all the exclusive sports interviews the guy has landed before. We tagged it out by saying wait till you see who he has November 5th. It worked. We had radio stations calling us, athletes asking the reporter, even our own sales staff was begging to know who it was. So what's my problem? Do three team owners in one room together justify the buzz or would we let people down when they finally saw who it was?
We did switch to promos for the actual interview last Thursday where their identities were revealed. Radio stations still wanted interviews and people who aren't normally sports fans admitted to being more than a little curious to see what these guys had to say. The interview airs tonight so we'll see if our strategy pays off. If it fails it certainly won't be from a lack of promotion. The spot aired on the DomeVision at the Colts/Patriots game as well as airing during the broadcast of the game itself. The game had a freaking 65 share. Too bad it had such a bummer ending...
Next up for me is another sports related special report. Then I'm off to work on a few things for sister station WNDY. I hope to experiment with getting some videos up on here in the near future. Wish me luck...
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