Still holding!

There has been progress on the spot I mentioned in my last post but the promo has yet to make air. That's what happens when your consultant is traveling and your GM is off for a week of hitting the slopes.

The wheels slowly began to turn again yesterday. Our consultant is actually in town and stopped by my boss' office to weigh in. He liked it! He actually liked it! Now it's a matter of convincing the GM to let us move forward. We'll see. It's certainly not the greatest spot ever (and not something I'd enter for an Emmy - although I loved the suggestion to run it overnight and do just that), but it is different. When so many of our spots have looked exactly alike lately, different is good. Fortunately (or unfortunately depending on how you look at it) in today's Internet age if a promo campaign isn't resonating well with the public you're likely going to hear about it very quickly.

In the meanwhile I'm producing run of the mill sweeps promos. Is it just me or is this February just lame? I'm not seeing any really good ideas out there anywhere. It's as if everyone has decided not to expend the energy since the networks are offering us so few new episodes of anything.

Speaking of that... Thanks a lot CBS for burning through all those CSI shows out of book. It's not like we wanted a decent lead-in or anything. Jeez. At least we've got Dexter. I've curious to see how the network will make that presentable on broadcast television.