Two posts in two days...

Amazing what I'm capable of doing now that I have an internet connection again...

So I promised a post on the new line-up for My Network TV. I must admit - I'm encouraged. There is certainly nothing in the works that will win any Emmy's, but at least some of the shows could potentially pull in some ratings. The network is switching to mostly reality series but some of them look like they could be a good guilty pleasure. I'm especially curious about JAIL and Decision House. Both look capable of bringing the drama in a voyeuristic sort of way. I'm less enthusiastic about The Academy. The jury is still out on Meet My Folks. I'll set the DVR for all of them, though. And nice job to whoever was doing the promos. Much improved over last year.

This is the time of year that I find to be the most taxing in my profession. The re-launch. It's not that it's hard or unpleasant. It's just very, very monotonous and all too easy for something to fall through the cracks. Our My Network affiliate here in Indy is doing a significant overhaul of the schedule which means I'll be cranking out new end tags, ids, and "this show is moving" promos for the next several weeks. I was creating cart numbers for a bunch of new spots today. Twenty or more in all, I believe. A necessary evil is what I call it.

Along with the re-launch comes the opportunity for custom tags. I remember the first time I wrote copy for something like this. It was for Whoopi Goldberg to cut when she was doing Hollywood Squares. I was so excited. Freaking Oscar winner Whoopi Goldberg was going to read MY lines. Boy, did I get over that in a hurry. Most recently the cast of Law & Order: Criminal Intent cut some stuff for us. Hearing Vincent D'nofrio (hope I spelled that right) say "Whatcha Wanna Watch" was priceless. I have to admit that Judge Marilyn Milan on The People's Court was always really good at this. I'll hate to see her show move to another station in the fall...

Last but not least I have to tip my proverbial hat to my friend Darin on his Emmy win. You go, sunshine... ;-)